Home Button
Check Out
Search
Customer Service

Our Philosophy

Green Assay LogoWe use eco-labeling to inform consumers about green certification. We believe in the power of consumers to choose wisely and effect change through their choices. It will be some time before we can be ecologically perfect, but we strive to disclose to you not only our achievements, but also our shortcomings. We continue to seek better understandings of what is green, and look for ways for our customers to express their green preferences through their purchases.

Our Ecological Representations

Miner panning gold.We believe Fair Trade is good for the environment. When we begin to make a sincere effort to help alleviate poverty abroad, the poor countries will become our partners in protecting the planet. That partnership will be requisite to achieving a sustainable environment.

We applaud ecological gold initiatives. While we agree that some areas of the planet should be off-limits to development, ecological gold programs provide a positive way for artisanal miners to manage land use and interact with the biosphere in their home communities. By concurrently retraining artisanal miners to earn non-mining livelihoods, we can help communities make a transition to sustainable and ecologically responsible economies.

Recycle SymbolWe believe in recycling and offer jewelry made from recycled precious metals. Because extractive industries are by definition ‘takers’ in an ecological sense, logic tells us to reduce our reliance on new extraction by reusing and recycling those resources which are already available. You can participate by choosing jewelry made from recycled precious metals.

We oppose diamond mining, with the unconscionable human and ecological sacrifice it extracts. With the availability of equivalent synthetics to handle cultural and industrial needs, mining of diamonds is simply no longer needed.

We believe that process ethics become embedded in the end product. It matters how your materials are sourced. This is also true with respect to the creation and sale of jewelry, and we conduct our business accordingly.