Our Philosophy
We use eco-labeling to inform
consumers about green certification. We believe in the power of consumers to choose wisely and
effect change through their choices. It will be some time
before we can be ecologically perfect, but we strive to disclose
to you not only our achievements, but also our shortcomings.
We continue to seek better understandings of what is green,
and look for ways for our customers to express their green
preferences through their purchases.
Our Ecological Representations
We
believe Fair
Trade is good
for the
environment. When
we begin to
make a sincere
effort
to help alleviate
poverty abroad,
the poor countries
will become
our partners
in protecting
the planet.
That
partnership
will be requisite
to
achieving a
sustainable
environment.
We
applaud ecological
gold initiatives. While we agree
that some areas
of the planet should
be off-limits to
development, ecological
gold programs provide
a positive way
for artisanal miners
to manage land
use and interact
with the biosphere
in their home communities.
By concurrently
retraining artisanal
miners to earn
non-mining livelihoods,
we can help communities
make a transition
to sustainable
and ecologically
responsible economies.
We
believe in recycling
and offer jewelry made
from recycled precious
metals. Because
extractive industries
are by definition ‘takers’ in
an ecological sense,
logic tells us to reduce
our reliance on new extraction
by reusing and recycling
those resources which
are already available.
You can participate by
choosing jewelry made
from recycled precious
metals.
We oppose diamond mining, with the unconscionable human
and ecological sacrifice it extracts. With the availability
of equivalent synthetics to handle cultural and industrial
needs, mining of diamonds is simply no longer needed.
We believe that process ethics
become embedded in the end product. It matters how your materials are sourced. This
is also true with respect to the creation and sale of jewelry,
and we conduct our business accordingly.
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